The Delirium Tremens was born in 1988 at the request of an Italian client. This beer is an outsider. Its white bottle is reminiscent of Cologne pottery ware.
On the label you will see pink elephants, crocodiles and dragons depicting the various stages of inebriation you might expect to go through after a few glasses. The name was invented by a tax inspector, of all people, as he became aware of slowly-approaching intoxication. Delirium Tremens hits the spot as far as many beer lovers are concerned. Its production alone represents almost a third of the brewery’s total volume.
Delirium Tremens is a heavy blond beer of the tripel type and it re-ferments in the bottle. Interestingly, three different types of yeast are used in its production.
Since its launch, the Delirium family has grown, and now includes the dark Delirium Nocturnum, the seasonal Delirium Christmas, the Delirium Red fruit beer and Deliria, aimed at a female clientele.
The beer gained international fame thanks to the popular Delirium specialty beer cafés. The first one was set up in Brussels and you can now find them all over the world, as far away as Sao Paolo in Brazil.
The pink elephant has grown into a cultural phenomenon. Come along to a beer festival and more often than not, you will see pink elephant hats bobbing around unsteadily.